Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this [...]
Entries Tagged as 'social'
Your reputation on the line – AdSocialization
February 13th, 2008 · No Comments · Marketing, Online
Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a [...]
Tags: ·ad·Amazon·Facebook·Marketing·Online·review·social·WOM

