An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]
Monetize and Provide
April 11th, 2008 · 1 Comment
Tags: Interactive · Marketing · Online · Social Media · advertising
The Social Reach Game
April 7th, 2008 · 2 Comments
The question on the table is - how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the […]
Tags: Marketing · Social Media
Give, give and give and when you’re done give some more.
March 14th, 2008 · No Comments
One of most talked about people during the SXSW 08 was winelibrary.com/WineLibrary.tv’s own Gary Vaynerchuk. Seriously this guy rocks. Passion for what he dose and one of the guys that have really understood and harnessed the power of the social web. And changed the preservation of wine to thousands of non wine lovers. Found this […]
Tags: Niche · Social Media · TV
Visible through content
February 25th, 2008 · No Comments
As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now - how do one get seen or more accurately read in this jungle of blogs? Yes, yes I […]
