Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content [...]
Entries Tagged as 'SEM'
GCN – one more channel that works?
April 21st, 2009 · No Comments · advertising, design, search
Tags: advertising·content network·CPA·Google·search·SEM
Are Google’s SEO and quality score strategy the same?
February 8th, 2008 · No Comments · Online, SEO
While on the SEO subject I found this… very interesting… and at the end of the day a good thing. Make sure to read and implement. An summary – What Google tells us to do Google preaches one thing: quality experience — for its users and your potential customers. To that end Google has taken [...]
Tags: AdWords·Google·organic search·Quality Score·SEM·SEO·strategy
To Be Seen
February 7th, 2008 · No Comments · Online, SEO
What should always be included in an online strategy? SEO/SEM, right. Now, this is defiantly not true for all and probably, truth be told, nor is the online strategy bit. But, cannot stress enough the importance of the search and the need to be appearing near or on top. Everyone who is online will (more [...]
Tags: ASK·Google·Google Maps·international·internet·Live Search·local listing·organic listing·ranking·search·SEM·SEO·Yahoo Local
