on design, communication and the digital space
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Entries Tagged as 'search'

GCN – one more channel that works?

April 21st, 2009 · No Comments · advertising, design, search

Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content [...]

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Connecting Branding and SEO

April 21st, 2008 · No Comments · advertising, Marketing, Online, SEO

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo. Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind. If you don’t follow [...]

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To Be Seen

February 7th, 2008 · No Comments · Online, SEO

What should always be included in an online strategy? SEO/SEM, right. Now, this is defiantly not true for all and probably, truth be told, nor is the online strategy bit. But, cannot stress enough the importance of the search and the need to be appearing near or on top. Everyone who is online will (more [...]

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