Arguably there should not be 100 between posts, but sometimes life and job get in the way… Well it is a nice even number of days to start again on though… Just read a brilliant post – Content is a Service Business (Andrew Savikas on toc) – where I believe Andrew explains the challenges of [...]
Entries Tagged as 'Online'
100 days later Service is still king
August 14th, 2009 · No Comments · Online, communication
Tags: business·communciation·content·distribution·Free·Online·service
Insure this…
January 6th, 2009 · No Comments · Interactive, Marketing, Online, advertising
Found this in among my drafts, worth posting even if created 080415… Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch [...]
Tags: advertising·allstate·campaign·Online
Video is getting old
November 11th, 2008 · No Comments · Interactive, Marketing, TV
“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males [...]
Connecting Branding and SEO
April 21st, 2008 · No Comments · Marketing, Online, SEO, advertising
SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo. Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind. If you don’t follow [...]
Tags: ·advertising·branding·campaign·Online·reach·search·SEO
Understand. Act. in that order
April 14th, 2008 · 1 Comment · Blog, Marketing, Online, Social Media, advertising
AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture [...]
Old No. 7
March 7th, 2008 · No Comments · Interactive, Online, design
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 – Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.
Tags: ·brand·experiences·Jack Daniel's·Old No. 7 Brand·Online
Tv and the Web. Correction – Web and the TV.
March 5th, 2008 · No Comments · Marketing, Niche, Online, TV
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this – More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went [...]
Tags: ·integrated·long tail·Marketing·media·multichannel·multitask·Online·opportunity·relevance·seamless·statistics·TV·usage
See you in 4
February 29th, 2008 · No Comments · Misc
Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had to [...]
Tags: Adobe AIR·agency·Amazon·apps·Beer·Bill Gates·Blog·Chris Anderson·compare·Crispin Porter & Bogusky·E-Commerce·Fallon·February 29·Forsman & Bodenfors·Free·Google Apps·Ikordo·Interpublic Group·JWT·LinkedIn·McCann Erickson·Microsoft·offline sales·Online·pitch·Publicis Groupe·reach·readwriteweb·shoping cart
What listening can(should) do…
February 27th, 2008 · 2 Comments · E-Commerce, Marketing, Online, Social Media
Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the experience/service/product better. [...]
Tags: consumer feedback·Creuna·E-Commerce·Eddie Bauer·Marketing·Online·redesign·Stocholm Stad·web 2.0·websites
Fearless by Porsche
February 13th, 2008 · No Comments · Misc
If you are looking for a boat this summer – here we go. Seriously nice boats and a equally nice web page… Check it all out here
