Arguably there should not be 100 between posts, but sometimes life and job get in the way… Well it is a nice even number of days to start again on though… Just read a brilliant post – Content is a Service Business (Andrew Savikas on toc) – where I believe Andrew explains the challenges of [...]
Entries Tagged as 'Online'
100 days later Service is still king
August 14th, 2009 · No Comments · Online, communication
Tags: business·communciation·content·distribution·Free·Online·service
Insure this…
January 6th, 2009 · No Comments · Interactive, Marketing, Online, advertising
Found this in among my drafts, worth posting even if created 080415…
Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch Garage [...]
Tags: advertising·allstate·campaign·Online
Video is getting old
November 11th, 2008 · No Comments · Interactive, Marketing, TV
“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males [...]
Connecting Branding and SEO
April 21st, 2008 · No Comments · Marketing, Online, SEO, advertising
SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz [...]
Tags: ·advertising·branding·campaign·Online·reach·search·SEO
Understand. Act. in that order
April 14th, 2008 · 1 Comment · Blog, Marketing, Online, Social Media, advertising
AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture [...]
Old No. 7
March 7th, 2008 · No Comments · Interactive, Online, design
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 – Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.
Tags: ·brand·experiences·Jack Daniel's·Old No. 7 Brand·Online
Tv and the Web. Correction – Web and the TV.
March 5th, 2008 · No Comments · Marketing, Niche, Online, TV
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this -
More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went online [...]
Tags: ·integrated·long tail·Marketing·media·multichannel·multitask·Online·opportunity·relevance·seamless·statistics·TV·usage
See you in 4
February 29th, 2008 · No Comments · Misc
Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had [...]
Tags: Adobe AIR·agency·Amazon·apps·Beer·Bill Gates·Blog·Chris Anderson·compare·Crispin Porter & Bogusky·E-Commerce·Fallon·February 29·Forsman & Bodenfors·Free·Google Apps·Ikordo·Interpublic Group·JWT·LinkedIn·McCann Erickson·Microsoft·offline sales·Online·pitch·Publicis Groupe·reach·readwriteweb·shoping cart
What listening can(should) do…
February 27th, 2008 · 2 Comments · E-Commerce, Marketing, Online, Social Media
Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the [...]
Tags: consumer feedback·Creuna·E-Commerce·Eddie Bauer·Marketing·Online·redesign·Stocholm Stad·web 2.0·websites
Fearless by Porsche
February 13th, 2008 · No Comments · Misc
If you are looking for a boat this summer – here we go. Seriously nice boats and a equally nice web page…
Check it all out here
