Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Connecting Branding and SEO

April 21st, 2008 · 1 Comment

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz […]

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Tags: Marketing · Online · SEO · advertising

Understand. Act. in that order

April 14th, 2008 · 1 Comment

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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Tags: Blog · Marketing · Online · Social Media · advertising

Old No. 7

March 7th, 2008 · No Comments

 
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 - Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.

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Tags: Interactive · Online · design

Tv and the Web. Correction - Web and the TV.

March 5th, 2008 · No Comments

So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this -
More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went online […]

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Tags: Marketing · Niche · Online · TV

See you in 4

February 29th, 2008 · No Comments

Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had […]

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Tags: Misc

What listening can(should) do…

February 27th, 2008 · 2 Comments

Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the […]

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Tags: E-Commerce · Marketing · Online · Social Media

Fearless by Porsche

February 13th, 2008 · No Comments

If you are looking for a boat this summer - here we go. Seriously nice boats and a equally nice web page…
Check it all out here

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Tags: Misc

Marketing in a recession?

February 13th, 2008 · No Comments

Ok, we might be heading for a slow down of the economy… maybe even a recession… not so severe I would say but anyway… this is good! If you keep your head cold and push online. “As the old saying goes, with each challenge comes opportunity”. First to get cut, as we all know, the […]

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Tags: Marketing · Online

Your reputation on the line - AdSocialization

February 13th, 2008 · No Comments

Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least - endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free - can anyone see […]

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Tags: Marketing · Online