THOUGHTS ON DESIGN, COMMUNICATION AND THE DIGITAL SPACE FROM THE BRAIN OF MATTIAS KINDELL

THOUGHTS ON DESIGN, COMMUNICATION AND THE DIGITAL SPACE FROM THE BRAIN OF MATTIAS KINDELL header image 4

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That extra effort

January 25th, 2009 · No Comments · Marketing, advertising, communication, design

Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring  brand.
Give your “customer” something to talk about – a.k.a give them more that they expect.
Promise you [...]

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