Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Understand. Act. in that order

April 14th, 2008 · 1 Comment

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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Tags: Blog · Marketing · Online · Social Media · advertising

Tv and the Web. Correction - Web and the TV.

March 5th, 2008 · No Comments

So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this -
More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went online […]

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Tags: Marketing · Niche · Online · TV

EIAA Mediascope 07

February 5th, 2008 · No Comments

Some interesting figures and key findings from Meidascope 2007 release…
Who? - Mediascope Europe 2007 - Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives.
Some interesting points

169 million people now online across 10 European markets
Internet users on […]

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Tags: Online

MicroHOO!

February 4th, 2008 · No Comments

I would be surprised if you missed this one - Microsoft has put a bid to acquire Yahoo for $44.6 billon. That is big companies spending big bucks for big audiences and market share. I can see a good deal for Microsoft coming out of this, probably for Yahoo as well… the chase for the […]

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Tags: Online