AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture [...]
Entries Tagged as 'media'
Understand. Act. in that order
April 14th, 2008 · 1 Comment · Blog, Marketing, Online, Social Media, advertising
Tv and the Web. Correction – Web and the TV.
March 5th, 2008 · No Comments · Marketing, Niche, Online, TV
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this -
More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went online [...]
Tags: ·integrated·long tail·Marketing·media·multichannel·multitask·Online·opportunity·relevance·seamless·statistics·TV·usage
EIAA Mediascope 07
February 5th, 2008 · No Comments · Online
Some interesting figures and key findings from Meidascope 2007 release…
Who? – Mediascope Europe 2007 – Mediascope Europe provides a unique insight into the evolution of TV, Internet, Radio, Newspaper and Magazine consumption across Europe, and the role the Internet plays in people’s lives.
Some interesting points
169 million people now online across 10 European markets
Internet users on [...]
Tags: EIAA·internet·media·Mediascope·review sites·social netwoks·TV·video·WOM
MicroHOO!
February 4th, 2008 · No Comments · Online
I would be surprised if you missed this one – Microsoft has put a bid to acquire Yahoo for $44.6 billon. That is big companies spending big bucks for big audiences and market share. I can see a good deal for Microsoft coming out of this, probably for Yahoo as well… the chase for the [...]
Tags: acquisition·Google·internet·logo·media·Microsoft·Yahoo
