Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view:
The product is the marketing, the marketing is the product – It is about creating value that real people want [...]
Entries Tagged as 'Marketing'
360 to 365
January 13th, 2010 · No Comments · Blog, Marketing, brand
Tags: brands·communication·Marketing
Do Something Worth Talking About
January 20th, 2009 · No Comments · Marketing, advertising, communication
Just found these wise words on Paul Isakson’s blog:
Quit trying to “join the conversation.”
Stop trying to be everyone’s friend.
Don’t shove your marketing messages at people.
Just listen to what people are saying about your product or service and apply what you learn to making it better.
The same goes for your marketing.
Make it worth talking about.
Dito, that is [...]
Tags: advertising·Marketing
Is the bar open
November 12th, 2008 · 1 Comment · Marketing
Just spent the morning at the SIME VIP breakfast where Forrester’s Jaap
Favier (apparently a rocket scientist) held a very interesting
presentation on the subject “marketing in a recession”. Quite trimly
subject but as Jaap being a self stated optimized approached it as an
opportunity rather then a problem. Can’t not but agree with this angel.
He continued talking about [...]
Re-post: Marketing lessons from the US election
November 11th, 2008 · No Comments · Marketing
From the Seth blog, a lazy re-post of a great summary… read it here or visit the original… don’t matter just make sure to read it…
“Stories really matter. More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky winking. [...]
New media New strategy
October 29th, 2008 · No Comments · Marketing
If you are right you are right. Thanks to David Armano (Logic+Emotion blog) for this great illustration of how to approach marketing in todays media landscape (via ronnestam.com).
Same Same and not so Different
June 30th, 2008 · No Comments · Marketing, advertising
The art of storytelling is and has always been the foundation of engaging and effective communication – independent of the way (media). You know, a great story (idea) always “sells”. Now, in the post “push advertising ” world, technology has changed the landscape and this art is even more critical. Today, connection (emotional, engaging, relevant) [...]
Tags: ·advertising·Marketing·storytelling
Understand. Act. in that order
April 14th, 2008 · 1 Comment · Blog, Marketing, Online, Social Media, advertising
AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture [...]
Earn the right – the success formula for brands
March 11th, 2008 · No Comments · Marketing, Online
Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on [...]
Tv and the Web. Correction – Web and the TV.
March 5th, 2008 · No Comments · Marketing, Niche, Online, TV
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this -
More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went online [...]
Tags: ·integrated·long tail·Marketing·media·multichannel·multitask·Online·opportunity·relevance·seamless·statistics·TV·usage
