We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but [...]
Entries Tagged as 'integrated'
KCIA
January 5th, 2009 · No Comments · Marketing, advertising, innovation
Tags: communication·digital·integrated·KCIA
Tv and the Web. Correction – Web and the TV.
March 5th, 2008 · No Comments · Marketing, Niche, Online, TV
So how do your spend your time after work/kids/etc? Watch TV? or surf? or multitask? At our home there is always an laptop present in our coach. Now there are some interesting stat out there on this – More than three-quarters of the US adult Internet users surveyed by Harris Interactive in February 2008 went [...]
Tags: ·integrated·long tail·Marketing·media·multichannel·multitask·Online·opportunity·relevance·seamless·statistics·TV·usage
