Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view:
The product is the marketing, the marketing is the product – It is about creating value that real people want [...]
Entries Tagged as 'communication'
360 to 365
January 13th, 2010 · No Comments · Blog, Marketing, brand
Tags: brands·communication·Marketing
Simple Stuff, Good stuff!
January 11th, 2010 · 2 Comments · collaboration, communication, conversation
- via SwissMiss
KCIA
January 5th, 2009 · No Comments · Marketing, advertising, innovation
We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but [...]
Tags: communication·digital·integrated·KCIA
Erase the Line
April 28th, 2008 · No Comments · Marketing, Online, Quotes, advertising
“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” – Vincent Jansen
(from Creative Social Blog on Advertising is dead)
Tags: advertising·communication·quote
Visible through content
February 25th, 2008 · No Comments · Blog, Marketing, Online
As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now – how do one get seen or more accurately read in this jungle of blogs? Yes, yes I [...]
Tags: ··Blog·communication·content·SEO·SEOmoz·Social Media
The Way Forward
February 1st, 2008 · No Comments · Misc
Ok, blog’s and if just I should bother? – the reasoning
I would call my self a designer who loves communication and branding (the potential a brand have if connected with its target audience) especially through the digital space. I been working on and off with online since 1995 – a trip from a designer to [...]
Tags: Blog·communication·rss·web
