THOUGHTS ON DESIGN, COMMUNICATION AND THE DIGITAL SPACE FROM THE BRAIN OF MATTIAS KINDELL

Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view:
The product is the marketing, the marketing is the product – It is about creating value that real people want [...]

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