Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Earn the right - the success formula for brands

March 11th, 2008 · No Comments

Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on […]

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Tags: Marketing · Online

Old No. 7

March 7th, 2008 · No Comments

 
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 - Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.

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Tags: Interactive · Online · design