Blog’M

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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While reading a post form Bisonblog (in Swedish) I found probably one of the better named blogs around - mine goes to eleven. A Swdish blog form Per Robert Öhlin, a freelance copywriter/communication strategist. Based the name on a scene form the legendary documentary This is Spinal Tap. Just excellent.
While there read the story on […]

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We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from […]

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Coming back to the subject of companies need to be both smart and humble to open up to their customers. Dare to have an open discussion and let them have a chance to feedback. Now a big brand has joined the race - the ever so closed Wal-Mart. This is big for a such […]

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Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had […]

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As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now - how do one get seen or more accurately read in this jungle of blogs? Yes, yes I […]

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So true, so true…
from the marketing guru Godin -Soggy
New organizations and new projects are so crisp.
Things happen with alacrity. Decisions get made. Stuff gets done.
Then, over time, things get soggy. They slow down. Decisions aren’t so black and white any more.
Why?
Here are some things that happen:
1. Every initiative, post launch, still has a tail of […]

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… isn’t that the truth!  Found this blog entry trough Godin’s blog (thanks), proven to be very interesting reading.
Now go learn -  Before rejecting any model, you must learn it.  - Escape from Cubicle Nation Blog - Pamela Slim

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Ok, blog’s and if just I should bother? – the reasoning
I would call my self a designer who loves communication and branding (the potential a brand have if connected with its target audience) especially through the digital space. I been working on and off with online since 1995 – a trip from a designer to […]

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