“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males [...]
Entries Tagged as 'behavior'
Dealing With the Unwanted
May 23rd, 2008 · No Comments · design
From the great TED I bring you Jan Chipchase – As principal researcher for Nokia, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don’t even know we want. Yet. Watch the video an digest…
The Social Reach Game
April 7th, 2008 · 2 Comments · Marketing, Social Media
The question on the table is – how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the [...]
Tags: behavior·reach·ROI·Social Media·targeting
