on design, communication and the digital space
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Entries Tagged as 'ad serving'

Monetize and Provide

April 11th, 2008 · View Comments · advertising, Interactive, Marketing, Online, Social Media

An interesting post form Tom Hespos (Underscore Marketing) iMedia – on how to provide relevant ads to users of aggregated feed services such as FriendFeed. Now here’s my assessment of the company’s opportunity. FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t [...]

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