Blog’M

Illustration by Andre Metzger
The internet “the old Web 2.0” is all about communication and openness, right? Hrm, I wonder why it is so hard to communicate and be open using it’s tools? Another great post on FC form Robert Scoble sighting Kevin Lynch, Adobe’s CTO, form the company’s annual developers event. I will just regurgitate […]

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AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]

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The question on the table is - how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the […]

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On the topic of social media or conversational media and advertising… Slowly but surely the conversation on-line is changing form a one way to two way thought the adaption of social media and blogs. People or the consumer are encouraged to give feedback and start a dialog with their favorite brands. After reading a article […]

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We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from […]

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One of most talked about people during the SXSW 08 was winelibrary.com/WineLibrary.tv’s own Gary Vaynerchuk. Seriously this guy rocks. Passion for what he dose and one of the guys that have really understood and harnessed the power of the social web. And changed the preservation of wine to thousands of non wine lovers. Found this […]

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Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the […]

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