Blog’M

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” - Vincent Jansen
(from Creative Social Blog on Advertising is dead)

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SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz […]

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AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]

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An quick observation - I am extremely curios by nature, especially when it comes to passions of mine. This has lately proven to be a little bit of a problem… As the story goes “curiosity killed the cat”, in this case “curiosity blowed the cats mind”. Todays digital landscape has really diversified, there are so […]

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OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there […]

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We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from […]

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The semantic web is finally emerging out of the shadows of the nerds. Yahoo has just made the move to start indexing Semantic Web and Microformats markup from around the web and will use the information to improve search results and make them more structured. Excellent, this is a god start and will defiantly push […]

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Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on […]

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Moody, impactful and southern describe this beautifully crafted site form Old No. 7 - Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.

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