Blog’M

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” - Vincent Jansen
(from Creative Social Blog on Advertising is dead)

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SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz […]

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AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]

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Reading a good post by Strawberryfrog - branding and the global soul -  I found this great quote from Craig Davis (JWT worldwide) in a comment - “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring […]

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One very rocking quote and some brilliant TV spots for your reading and viewing pleasure below.

Thank’s WhiskyGrotto.com for this brilliant quote. This adviced will be followed, get back to you if it works… and don’t forget to check the site out.
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Creativity online presents the Top 5 for April 7 - some great spots in there, […]

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The question on the table is - how to communicate to the social crowd in a ROI friendly way? Answer as always, meet them at the right frame of mind with the right information… Easy? not really, there’s a lot of metrics involved here. But now when companies are starting to specialized in targeting the […]

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OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there […]

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On the topic of social media or conversational media and advertising… Slowly but surely the conversation on-line is changing form a one way to two way thought the adaption of social media and blogs. People or the consumer are encouraged to give feedback and start a dialog with their favorite brands. After reading a article […]

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We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from […]

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