Just read this article – 5 Marketing Principles Brands Should Embrace in 2010 – on adweek, it touches on what need to change in this new channel intensive landscape. In summery from my point of view: The product is the marketing, the marketing is the product – It is about creating value that real people [...]
Entries Tagged as 'Marketing'
360 to 365
January 13th, 2010 · No Comments · Blog, Marketing, brand
Tags: brands·communication·Marketing
Po.P shop
April 20th, 2009 · No Comments · E-Commerce, Marketing, design
Well, here we go, after 71 days of not blogging why not start with a clean sopping experience form a kids store. Polarn o. Pyret a Swedish quality kids brand just (recently I believe) launched a web shop. After looking around for some short for my son I realized, Po.P got e-commerce. A clean and [...]
Tags: brand·E-Commerce·experience·Po.P
That extra effort
January 25th, 2009 · No Comments · Marketing, advertising, communication, design
Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring brand. Give your “customer” something to talk about – a.k.a give them more that they expect. [...]
Do Something Worth Talking About
January 20th, 2009 · No Comments · Marketing, advertising, communication
Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make [...]
Tags: advertising·Marketing
Obama on CNN RSVP Facebook
January 15th, 2009 · 1 Comment · Interactive, Marketing, Social Media, TV, video
Just RSVP:d to Barack Obama Inauguration on January the 20th via Facebook along with 500 000+ confirmed guests. This historic event will be streamed live at CNN.com Live. Another brilliant move on the part of Obama “marketing”, Facebook (use of Facebook Connect) and CNN. See you all there… Btw. check out the +54K comments, sorry, [...]
Insure this…
January 6th, 2009 · No Comments · Interactive, Marketing, Online, advertising
Found this in among my drafts, worth posting even if created 080415… Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch [...]
Tags: advertising·allstate·campaign·Online
KCIA
January 5th, 2009 · No Comments · Marketing, advertising, innovation
We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but [...]
Tags: communication·digital·integrated·KCIA
Is the bar open
November 12th, 2008 · 1 Comment · Marketing
Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this [...]
Video is getting old
November 11th, 2008 · No Comments · Interactive, Marketing, TV
“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males [...]
Re-post: Marketing lessons from the US election
November 11th, 2008 · No Comments · Marketing
From the Seth blog, a lazy re-post of a great summary… read it here or visit the original… don’t matter just make sure to read it… “Stories really matter. More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky [...]
