A very nice interface, some nice integration of features, got games, got music, got movies… Sounds kinda main stream now a days, right. Question is, do we really need another closed platform and content property? Is this driving innovation or just making islands out of it? I would spontaneously say no, lets go open and [...]
Tags: hardware·Microsoft·mobile·windows phone
Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content [...]
Tags: advertising·content network·CPA·Google·search·SEM
Well, here we go, after 71 days of not blogging why not start with a clean sopping experience form a kids store. Polarn o. Pyret a Swedish quality kids brand just (recently I believe) launched a web shop. After looking around for some short for my son I realized, Po.P got e-commerce. A clean and [...]
Tags: brand·E-Commerce·experience·Po.P
Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring brand. Give your “customer” something to talk about – a.k.a give them more that they expect. [...]
Found on TED, a worth while video to watch – Yves Behar, Designer – speaks on Objects That Tell Stories. The approach is spot on and translate to any design or communication. Very inspiering design and thought. Check out fuseproject site as well… A quote from the profile page summarize this quite well: “[Behar] has [...]
Tags: design·innovation·inspiration
(Generated from my CV) Found this cool site that makes visual sense out of text – Wordle. Generates word clouds form any text you past in or takes info from your del.icio.us account. Great part is that you can then play around with the clouds design by changing color schemes, fonts and positions. This [...]
On the subject of evolution.. we have a new iPhone and now a new BMW… love when companies let go of old restrictive thinking and go down a new path. BMW’s Gina is a step in that direction (video). While your at it check out this and this. Thanks to Johan for the heads up. [...]
Tags: evolution·invitation
From the great TED I bring you Jan Chipchase – As principal researcher for Nokia, Jan Chipchase travels around the world and inside our pockets in search of behavioral patterns that will inform the design of products we don’t even know we want. Yet. Watch the video an digest…
OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there [...]
Tags: cars·engage·Ford·Jaguar·product presentation·TV·usability·user experience·video·Volvo·VW·web site
Moody, impactful and southern describe this beautifully crafted site form Old No. 7 – Jack Daniel’s. Filled with history, legendary tails and whiskey this site is a good example on how to extend the brand experience online.
Tags: ·brand·experiences·Jack Daniel's·Old No. 7 Brand·Online