Blog’M

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” - Vincent Jansen
(from Creative Social Blog on Advertising is dead)

[Read more →]

IKEA new stab at the Japanese market. Liking this approach… would be even better if they thrown in different furniture and more accessories… but i guess there is regulations… Either way, a good one and think this would work well on this side of the planet as well.
(Thanks Hores Pig Cow for this one.)

[Read more →]

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz […]

[Read more →]

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

[Read more →]

An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]

[Read more →]