Stop the presses, I clicked on one. A banner that is. Great example of advertising that actually is relevant and give value. And a great example of a landing page after click that actually continues the experience (this is unusual). Hat of to Swedbank and agency x (anybody know who made this?). (Yes, definatly considering [...]
Entries Tagged as 'advertising'
GCN – one more channel that works?
April 21st, 2009 · No Comments · advertising, design, search
Google just released a white paper on the performance of Google Content Network vs Google search. Interesting reading and some worth thinking about findings. Find it through the Inside AdWords blog or get the PDF here. How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content [...]
Tags: advertising·content network·CPA·Google·search·SEM
Nicer to have Advertising
February 8th, 2009 · No Comments · Music, advertising, video
MySpace partner with Auditude and launch a “relevant” adverting model for video, following YouTube’s October launch. Myspace us Auditudes content detection system to identify copyrighted content and serve relevant advertising, even on user-submitted video. Warner Music Group is first out to apply this model (on My Chemical Romance’s cover of Desolation Row and U2’s new [...]
That extra effort
January 25th, 2009 · No Comments · Marketing, advertising, communication, design
Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring brand. Give your “customer” something to talk about – a.k.a give them more that they expect. [...]
Do Something Worth Talking About
January 20th, 2009 · No Comments · Marketing, advertising, communication
Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make [...]
Tags: advertising·Marketing
Agency A-List
January 19th, 2009 · No Comments · Interactive, advertising, inspiration
The verdict is in… Ad Age’s Agency A-List, the best marketing shops in 2008… and the winner is Crispin, Porter & Bogusky… Runners up are: 2.TBWA/Chiat/Day | 3. Goodby, Silverstein & Partners | 4. R/GA | 5. Tribal DDB | 6. Mindshare | 7. Martin Agency | 8. Vidal Partnership | 9. Rapp | 10. [...]
Tags: 2008·adage·agency a-list
Value for money – a prediction
January 19th, 2009 · No Comments · advertising, mobile
The lesson: When a marketer creates something that’s actually useful, consumers don’t really see it as straight marketing, or they’re at least willing to accept advertising as the payoff. Mobile advertising that provide value (and makes money) – If I would give my 2 cents and make a prediction for 09 on what is going [...]
Tags: 2009·apps·Arla·Blackberry·iPhone·Kraft·mobile·Nokia·Palm·Pre
Saturday Heine
January 17th, 2009 · 1 Comment · TV, advertising, video
It’s Saturday night, what else is on your mind/in your hand ;) (thanks to Kristofer Mencák for the reminder)
Tags: Beer·commercial·Heineken
Insure this…
January 6th, 2009 · No Comments · Interactive, Marketing, Online, advertising
Found this in among my drafts, worth posting even if created 080415… Created this sweet ride at the Allstate garage. A {new} campaign effort by Allstate to sell insurance to bikers. By Leo Burnett Chicago and Domanistudios. A few things you can do on your visit is plan a trip (mashup with Google maps), watch [...]
Tags: advertising·allstate·campaign·Online
KCIA
January 5th, 2009 · No Comments · Marketing, advertising, innovation
We got channels, I mean we got channels and the consumers are using more and more of them. It is not easy to reach the right person with the right message in this channel rich world, right? Right, so why do some brands make it and some don’t. Think the fundamentals are straight forward, but [...]
Tags: communication·digital·integrated·KCIA
