Via Paul Isakson
Entries from January 25th, 2009
Reputation vs “Googled”
January 25th, 2009 · No Comments · Blog, communication
Tags: brand·googled·reputation
That extra effort
January 25th, 2009 · No Comments · advertising, communication, design, Marketing
Seth and his brilliant illustrative blogging got me thinking about the one thing that all brands should do but usually market them self out of doing. It applies to even the most mediocre and “one in a million” boring brand. Give your “customer” something to talk about – a.k.a give them more that they expect. [...]
Do as you are told.
January 21st, 2009 · No Comments · inspiration, Quotes
Just that from Please Copy Me.
Tags:
Do Something Worth Talking About
January 20th, 2009 · No Comments · advertising, communication, Marketing
Just found these wise words on Paul Isakson’s blog: Quit trying to “join the conversation.” Stop trying to be everyone’s friend. Don’t shove your marketing messages at people. Just listen to what people are saying about your product or service and apply what you learn to making it better. The same goes for your marketing. Make [...]
Tags: advertising·Marketing
Agency A-List
January 19th, 2009 · No Comments · advertising, inspiration, Interactive
The verdict is in… Ad Age’s Agency A-List, the best marketing shops in 2008… and the winner is Crispin, Porter & Bogusky… Runners up are: 2.TBWA/Chiat/Day | 3. Goodby, Silverstein & Partners | 4. R/GA | 5. Tribal DDB | 6. Mindshare | 7. Martin Agency | 8. Vidal Partnership | 9. Rapp | 10. [...]
Tags: 2008·adage·agency a-list
Value for money – a prediction
January 19th, 2009 · No Comments · advertising, mobile
The lesson: When a marketer creates something that’s actually useful, consumers don’t really see it as straight marketing, or they’re at least willing to accept advertising as the payoff. Mobile advertising that provide value (and makes money) – If I would give my 2 cents and make a prediction for 09 on what is going [...]
Tags: 2009·apps·Arla·Blackberry·iPhone·Kraft·mobile·Nokia·Palm·Pre
Saturday Heine
January 17th, 2009 · 1 Comment · advertising, TV, video
It’s Saturday night, what else is on your mind/in your hand ;) (thanks to Kristofer Mencák for the reminder)
Tags: Beer·commercial·Heineken
YABA, YABA, YABA and vol. 2
January 16th, 2009 · No Comments · Blog
Lately, on many of the blogs I read the YABA widget is very in… Daytona, (Swedish digital agency) decided to start Yet Another Blog Award (YABA) to give some love back to Swedish blogs that inspire. Winner determined by the fans. If you like the blog and see the yellow YABA widget, go vote for [...]
Obama on CNN RSVP Facebook
January 15th, 2009 · 1 Comment · Interactive, Marketing, Social Media, TV, video
Just RSVP:d to Barack Obama Inauguration on January the 20th via Facebook along with 500 000+ confirmed guests. This historic event will be streamed live at CNN.com Live. Another brilliant move on the part of Obama “marketing”, Facebook (use of Facebook Connect) and CNN. See you all there… Btw. check out the +54K comments, sorry, [...]
Blissful
January 12th, 2009 · No Comments · Misc
Watch CBS Videos Online God bless America! Only in this beautiful country. An no fail recipe: girls in short shorts (+the optional plastics) and to die for burgers. I just gained 10 pounds watching this. Thanks to The Girls of Florida for bringing this to the table, so to speak;)
Tags: