on design, communication and the digital space
- sporadic brain dumps by Mattias Kindell -
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Social and media
November 19th, 2008 · No Comments · advertising, Social Media

After contemplating on the use of a very popular social network for “my” new company and trying to find an ROI friendly and or a search friendly (I am the recruitment business…) and or a communication friendly angel, I found these two posts on the subject of the social media term.

The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads. (Understanding and Aligning the Value of Social Media)

‘Who said this is media?’
He went on to apply a similar standard to the broader world of consumer-generated media. “I think when we call it ‘consumer-generated media,’ we’re being predatory,” he said. “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.” (P&G Digital Guru Not Sure Marketers Belong on Facebook)

Think this a great way to approach the social online phenomenon, It is not a media it is a conversation. It can only be monetized if you allow for and join the conversation.

Unfortunately this did not help my contemplation, even added a few dimensions, but it is something to keep in mind. back to the drawing board.  

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