The Apple vs. PC saga continues. Once again a great spot or in this case a great banner. A perfect reference to how to continue a great story in a different format and use its benefits. Thanks to BannerBlog for this one.
Entries from November 19th, 2008
…and it continues to be brilliant
November 19th, 2008 · No Comments · advertising
Tags: advertising·Apple·banner·creative
Social and media
November 19th, 2008 · No Comments · advertising, Social Media
After contemplating on the use of a very popular social network for “my” new company and trying to find an ROI friendly and or a search friendly (I am the recruitment business…) and or a communication friendly angel, I found these two posts on the subject of the social media term. The biggest problem I [...]
Tags: advertising·Social Media·use
Is the bar open
November 12th, 2008 · 1 Comment · Marketing
Just spent the morning at the SIME VIP breakfast where Forrester‘s Jaap Favier (apparently a rocket scientist) held a very interesting presentation on the subject “marketing in a recession”. Quite trimly subject but as Jaap being a self stated optimized approached it as an opportunity rather then a problem. Can’t not but agree with this [...]
Video is getting old
November 11th, 2008 · No Comments · Interactive, Marketing, TV
“Indeed, video streaming is no longer simply an online behavior enjoyed exclusively by the stereotypical early adopter segment – young males. Rather, the growth in the online video audience is now being driven by other demographic segments. Adam Wright, Director at Ipsos MediaCT, explains: “It appears the prevalence of streaming video online among younger males [...]
Re-post: Marketing lessons from the US election
November 11th, 2008 · No Comments · Marketing
From the Seth blog, a lazy re-post of a great summary… read it here or visit the original… don’t matter just make sure to read it… “Stories really matter. More than a billion dollars spent, two ‘products’ that have very different features, and yet, when people look back at the election they will remember mavericky [...]
3 out of Top 10
November 11th, 2008 · No Comments · Interactive
On the topic of Swedish digital agency’s… in an article form Creativity-Online on “Production Company Report: Top Interactive Production Companies” Sweden again shines with 3 out of 10. The Barbarian Group / Bascule / 1. B-Reel / Big Spaceship / Grow Interactive / 2. North Kingdom / Odopod / 3. Perfect Fools / Projector, Inc. [...]
Tags: agency·digtial·Interactive·production