Reading a good post by Strawberryfrog – branding and the global soul - I found this great quote from Craig Davis (JWT worldwide) in a comment – “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring and a good base to your next stab at now global communication…
Like this post? then try these on for size:
- See you in 4
- 360 to 365
- 100 days later Service is still king
- Give, give and give and when you’re done give some more.
- Making happy business happen and awesomeness
It sounds very nice indeed, although not many advertisers actually use this power…
True in most cases… but don’t think its on the radar. Nowadays it definitely should.