Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Powerful is the Word

April 9th, 2008 · 2 Comments

World of Wonders

Reading a good post by Strawberryfrog - branding and the global soul -  I found this great quote from Craig Davis (JWT worldwide) in a comment - “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring and a good base to your next stab at now global communication…

Tags: Marketing · Quotes

2 responses so far ↓

  • 1 Irina // Apr 9, 2008 at 1:50

    It sounds very nice indeed, although not many advertisers actually use this power…

  • 2 Mattias // Apr 9, 2008 at 8:15

    True in most cases… but don’t think its on the radar. Nowadays it definitely should.

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