Reading a good post by Strawberryfrog - branding and the global soul - I found this great quote from Craig Davis (JWT worldwide) in a comment - “As advertisers we have the power to create ideas that could bring people close, eradicate poverty, improve living conditions etc, basically change people’s life”. This is definitely inspiring and a good base to your next stab at now global communication…
2 responses so far ↓
1 Irina // Apr 9, 2008 at 1:50
It sounds very nice indeed, although not many advertisers actually use this power…
2 Mattias // Apr 9, 2008 at 8:15
True in most cases… but don’t think its on the radar. Nowadays it definitely should.
Leave a Comment