Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Entries from April 2008

Erase the Line

April 28th, 2008 · No Comments

“Get the best talent in one to make the best communications without thinking about above the line, online or whatever line.” - Vincent Jansen
(from Creative Social Blog on Advertising is dead)

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Tags: Marketing · Online · Quotes · advertising

Train Spotting

April 28th, 2008 · No Comments

IKEA new stab at the Japanese market. Liking this approach… would be even better if they thrown in different furniture and more accessories… but i guess there is regulations… Either way, a good one and think this would work well on this side of the planet as well.
(Thanks Hores Pig Cow for this one.)

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Tags: advertising

In the Business of Connecting

April 24th, 2008 · No Comments

(thanks C9 for this one and Lee Chow for the insight)

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Tags: Quotes

Connecting Branding and SEO

April 21st, 2008 · 1 Comment

SEOmoz Whiteboard Friday-SEO for Branding from Scott Willoughby on Vimeo.
Clear and direct linking between branding and SEO efforts presented on this SEOmoz White Board Friday. A basic overview but a good illustration of how SEO efforts can add to the reach of a branding campaign and extend to of mind.
If you don’t follow the SEOmoz […]

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Tags: Marketing · Online · SEO · advertising

Untapped Power

April 21st, 2008 · No Comments

The see-saw that generates generate electrical power by use. Daniel Sheridan, a twenty-three year old student at Coventry University, created this design after working as a volunteer in Kenya. There are many untapped power sources out there, these kind of simple solutions can really make a different.
(Thanks to Thomas Kang through Guy Kawasaki for the […]

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Tags: Misc

How to Invite

April 16th, 2008 · No Comments

Goodby Silverstein and partners in San Francisco is turning 25, so there is time for a celebration. Love this invite featuring Rich Silverstein och Jeff Goodby. No luck for those not working for or clients of GSP, but I heard something about an opera house ;) . Next time there is a celebration lets work […]

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Tags: Misc

Time to Upgrade Your Reading?

April 15th, 2008 · 7 Comments

 
Found this list while reading GrokDotCom’s latest post - Blogger Appreciation Day: A Few GrokDotCom Favorites. Apperatently Problogger’s Darren Rowse declared April 14th “Blogger Appreciation Day“… there of this contribution.
Thought it was worth to republish for thoses incline to upgrade your reading list or just want to do a lot of clicking.
Linda Bustos & Jason […]

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Tags: Blog

Understand. Act. in that order

April 14th, 2008 · 1 Comment

AdAge on Separating Brilliance From Blabber. A round the table discussion with some heavy weight bloggers/marketers (Power 150 network) on the subject of making sense of the shift in relationships between the consumers, brands, marketers and media. Brilliant conversation on the subject with maybe a not so surprising outcome which I have tried to capture […]

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Tags: Blog · Marketing · Online · Social Media · advertising

Monetize and Provide

April 11th, 2008 · 1 Comment

An interesting post form Tom Hespos (Underscore Marketing) iMedia - on how to provide relevant ads to users of aggregated feed services such as FriendFeed.
Now here’s my assessment of the company’s opportunity.
FriendFeed aggregates many important data points about lifestyle and interest. Thus, it could become a very powerful behavioral marketing play. This wouldn’t be the […]

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Tags: Interactive · Marketing · Online · Social Media · advertising

Twitter Crazy

April 10th, 2008 · No Comments

Do I have to say more… just brilliant! Thanks Hugh Macleod for this cartoon.
As for Twitter I am a big fan - join the conversation here.

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Tags: Misc