Blog’M

Thoughts and ideas on communication - by Mattias Kindell

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Entries from April 2008

Leveraging Curiosity

March 27th, 2008 · No Comments

An quick observation - I am extremely curios by nature, especially when it comes to passions of mine. This has lately proven to be a little bit of a problem… As the story goes “curiosity killed the cat”, in this case “curiosity blowed the cats mind”. Todays digital landscape has really diversified, there are so […]

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Tags: Misc · Niche · Online

Think user

March 26th, 2008 · No Comments

OK, now why is it that the (many) car manufacturer do the best job and push the envelope when it comes to a engaging product experience? True the product is desirable to most of us but when looking beyond they really know how use the medium to their advantage. Take Audi, they recently revamped there […]

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Tags: Marketing · Online · design

Melting

March 25th, 2008 · No Comments

Just bizarre, but funny after all these fluffy easter bunnies and such… Thanks AdHunt for that one.

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Tags: Misc · video

Mine goes to eleven

March 25th, 2008 · No Comments

While reading a post form Bisonblog (in Swedish) I found probably one of the better named blogs around - mine goes to eleven. A Swdish blog form Per Robert Öhlin, a freelance copywriter/communication strategist. Based the name on a scene form the legendary documentary This is Spinal Tap. Just excellent.
While there read the story on […]

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Tags: Blog · Misc

Where to converse?

March 25th, 2008 · No Comments

On the topic of social media or conversational media and advertising… Slowly but surely the conversation on-line is changing form a one way to two way thought the adaption of social media and blogs. People or the consumer are encouraged to give feedback and start a dialog with their favorite brands. After reading a article […]

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Tags: Marketing · Social Media

The Value Exchange

March 18th, 2008 · 1 Comment

We are now knee deep in and learning to approach, interact and profit from the new social/2.0(5) web. Starting in 07 there was many predictions made on where we are headed and how we will arrive (at the end of this post there are some links). Ad-age has an interesting continuation to the story from […]

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Tags: Blog · Marketing · Niche · Online · SEO · Social Media · TV · Web Tools · video

Give, give and give and when you’re done give some more.

March 14th, 2008 · No Comments

One of most talked about people during the SXSW 08 was winelibrary.com/WineLibrary.tv’s own Gary Vaynerchuk. Seriously this guy rocks. Passion for what he dose and one of the guys that have really understood and harnessed the power of the social web. And changed the preservation of wine to thousands of non wine lovers. Found this […]

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Tags: Niche · Social Media · TV

The Semantic Web Emerging

March 14th, 2008 · No Comments

The semantic web is finally emerging out of the shadows of the nerds. Yahoo has just made the move to start indexing Semantic Web and Microformats markup from around the web and will use the information to improve search results and make them more structured. Excellent, this is a god start and will defiantly push […]

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Tags: Online · Semantic

The best tool ever is back in digital drag

March 11th, 2008 · No Comments

The good old white board. The ultimate idea generating conversations tool, period. Doesn’t it feel like every time one use this tool in a meeting productivity rockets? I wonder if there is stat on this? Anyway I am from the creative side of the industry and it is a must have. A recent problems has […]

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Tags: Web Tools

Earn the right - the success formula for brands

March 11th, 2008 · No Comments

Lately there has been a lot of conversation around the term Free and how this can be a beneficial model for success. I have been following some discussion in this from Seth Godin, Chris Anderson and Kevin Kelly among others. Definitely worth reading about and baking into the equation. Now reading the latest on […]

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Tags: Marketing · Online