on design, communication and the digital space
- sporadic brain dumps by Mattias Kindell -
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Entries from February 29th, 2008

See you in 4

February 29th, 2008 · No Comments · Misc

Ok, so it is February 29th and we won’t see it again for 4 years… and my first month of bloging is coming to a close… and it is 10:30 on a Friday and I am at it. Life is exciting… Now before I grab a beer and relax for the weekend I had to [...]

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What listening can(should) do…

February 27th, 2008 · 2 Comments · E-Commerce, Marketing, Online, Social Media

Admiration to companies that listen to their customers/users and make the experience (web site, service, product) better based on this. It takes a smart and humble company… but all should. It is only logical, right? This is what the evolution of the web is… communication both ways. And then reaction to make the experience/service/product better. [...]

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Visible through content

February 25th, 2008 · No Comments · Blog, Marketing, Online

As I am getting into this new (for me) arena of blogging and look into how this area can be beneficial to me and my profession… A question has been to of mind for a while now – how do one get seen or more accurately read in this jungle of blogs? Yes, yes I [...]

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Fearless by Porsche

February 13th, 2008 · No Comments · Misc

If you are looking for a boat this summer – here we go. Seriously nice boats and a equally nice web page… Check it all out here

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Marketing in a recession?

February 13th, 2008 · No Comments · Marketing, Online

Ok, we might be heading for a slow down of the economy… maybe even a recession… not so severe I would say but anyway… this is good! If you keep your head cold and push online. “As the old saying goes, with each challenge comes opportunity”. First to get cut, as we all know, the [...]

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Your reputation on the line – AdSocialization

February 13th, 2008 · No Comments · Marketing, Online

Facebook, Facebook, Facebook and its struggle to make money. This new ad model they are working on is interesting to say the least – endorsing something you have an interest in (based on a profile) without your opt in and sold to your friends/connections to benefit a brand for free – can anyone see a [...]

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Placeboing a.k.a marketing

February 13th, 2008 · No Comments · Marketing

Something interesting form marketing guru Godin The placebo effect is not just for sick people anymore. Why do some ideas have more currency than others? Because we believe they should. When Chris Anderson or Malcolm Gladwell writes about something, it’s a better idea because they wrote about it. Even as your culture of ideas and [...]

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The Slow Down

February 8th, 2008 · No Comments · Blog, Marketing

So true, so true… from the marketing guru Godin -Soggy New organizations and new projects are so crisp. Things happen with alacrity. Decisions get made. Stuff gets done. Then, over time, things get soggy. They slow down. Decisions aren’t so black and white any more. Why? Here are some things that happen: 1. Every initiative, [...]

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Learning is key…

February 8th, 2008 · No Comments · Blog, Marketing

… isn’t that the truth!  Found this blog entry trough Godin’s blog (thanks), proven to be very interesting reading. Now go learn -  Before rejecting any model, you must learn it.  – Escape from Cubicle Nation Blog – Pamela Slim

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Are Google’s SEO and quality score strategy the same?

February 8th, 2008 · No Comments · Online, SEO

While on the SEO subject I found this… very interesting… and at the end of the day a good thing. Make sure to read and implement. An summary – What Google tells us to do Google preaches one thing: quality experience — for its users and your potential customers. To that end Google has taken [...]

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